Watch with Mother | |
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![]() The opening titles from 1952. The film was reversed so the title appeared to flower. | |
Country of origin | United Kingdom |
Original language | English |
Production | |
Running time | 15 minutes |
Original release | |
Network | BBC1 |
Release | 1952 1978 , 26 years | –
Infobox instructions (only shown in preview) |
Watch with Mother was a cycle of children's programmes created by Freda Lingstrom and Maria Bird. Broadcast by BBC Television from 1952 until 1975, it was the first BBC television series aimed specifically at pre-school children, a development of BBC radio's equivalent Listen with Mother, which had begun two years earlier. In accordance with its intended target audience of pre-school children viewing with their mothers, Watch with Mother was initially broadcast between 3:45 pm and 4:00 pm, post-afternoon nap and before the older children came home from school.[1]
The choice of Watch with Mother for the title of the series was intended "to deflect fears that television might become a nursemaid to children and encourage bad mothering".[2]
ScreenonlineWatchWithMother
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