The Water Conservation Act of 2009 (also known as Senate Bill X7-7 or SB X7-7[1]) is a California state law that requires the state to reduce urban water consumption by 20% by the year 2020. It originated as a bill written by Democratic Senator Darrell Steinberg and was enacted on November 10, 2009.[1] The key purpose of the law is to encourage both urban and agricultural water providers to implement conservation strategies, monitor water usage, and report data to the Department of Water Resources (DWR). The law sets goals and deadlines regarding when the implementations must occur and, in an attempt to encourage participation, makes water suppliers ineligible for state water grants or loans unless certain terms have been met.[1]