WaveRunner

WaveRunner
	2020 Yamaha FX SVHO WaveRunner
Product type	Personal watercraft
Produced by	Yamaha Motor Company
Country	Japan
Introduced	1986
Markets	Worldwide
Website	www.yamahawaverunners.com

WaveRunner is a trademarked name and type of personal water craft (PWC) produced by the Yamaha Motor Company.^[1] Unique to the WaveRunner among PWCs is the spout of water that shoots into the air from the rear of the vehicle, a visual brand identifier that exists as a trademark of Yamaha.^[2]

^ Holland, Catherine J.; et al. (2007). Intellectual Property: Patents, Trademarks, Copyrights and Trade Secrets. Entrepreneur Press. p. 46. ISBN 978-1-59918-147-9. Retrieved 2011-07-08.
^ Conley, James (Winter 2005). "Using Brand Identity to Reinforce Market Value: The Competitive Edge" (PDF). Innovation. 24 (4). Industrial Designers Society of America: 17. ISSN 0731-2334. Retrieved 2011-07-09.

[1] Holland, Catherine J.; et al. (2007). Intellectual Property: Patents, Trademarks, Copyrights and Trade Secrets. Entrepreneur Press. p. 46. ISBN 978-1-59918-147-9. Retrieved 2011-07-08.

[Innovation-2] Conley, James (Winter 2005). "Using Brand Identity to Reinforce Market Value: The Competitive Edge" (PDF). Innovation. 24 (4). Industrial Designers Society of America: 17. ISSN 0731-2334. Retrieved 2011-07-09.

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