Webcomics in France are usually referred to as either blog BD (comic strip blogs) or BD numérique (digital comic strips). Early webcomics in the late 1990s and early 2000s primarily took on the form of personal blogs, where amateur artists told stories through their drawings. The medium rose in popularity in economic viability in the country in the late 2000s and early 2010s. The Turbomedia format, where a webcomic is presented more alike a slideshow, was popularized in France in the early 2010s.