Weekend Marketplace

Weekend Marketplace
GenrePaid programming
Country of originUnited States
Original languageEnglish
Production
Running time120 minutes (four 30-minute infomercials)
Production companiesVarious; inventory sold by WorldLink[1]
Original release
NetworkFox
ReleaseJanuary 3, 2009 (2009-01-03) –
present
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Weekend Marketplace is a two-hour block of paid programming airing on Fox that debuted on January 3, 2009, replacing the 4Kids TV cartoon block due to the termination of the network's time lease agreement with 4Kids Entertainment. The block, which airs on Saturday mornings, is programmed solely with infomercials, which usually air on networks and broadcast television stations during late night and early morning timeslots; such programming, however, has not previously been scheduled on a regular basis by a major broadcast television network.[2]

Beginning on September 13, 2014 in some markets, Weekend Marketplace can be substituted with the internally syndicated Xploration Station block produced by Steve Rotfeld Productions, which provides two hours of educational and informational programming for stations to count toward federally mandated programming requirements; Fox's owned-and-operated stations and Nexstar Media Group, along with several other affiliate groups and individual stations are currently carrying this block instead. Fox continues to offer Weekend Marketplace to stations which chose to purchase E/I programming off the open syndication market. Notably the Fox stations (and one CW station) of Sinclair Broadcast Group were under the latter arrangement until fall 2016, when Sinclair also began to carry Xploration Station,[3] and one station within the Gray Television's portfolio (Fox affiliate WFLX). At least one Sinclair station (WUTV in Buffalo, New York) carries both, carrying Weekend Marketplace on Saturday mornings while splitting the Xploration Station block up and airing it as a weekday strip instead of as a block.

  1. ^ Crupi, Anthony (December 18, 2008). "Fox Taps WorldLink for Saturday Morning Account". Mediaweek. Retrieved June 9, 2014.
  2. ^ Schneider, Michael (November 23, 2008). "Longform ads replace kid fare on Fox". Variety. Retrieved December 29, 2008.
  3. ^ Albiniak, Paige (March 17, 2015). "Sinclair to Partner With SRP for 'Xploration Station' Starting Fall 2016 Kids; STEM block to air on 38 Sinclair station". Broadcasting & Cable. Retrieved March 18, 2015.