Whassup?

This article is about the advertising campaign. For other uses of the phrase What's up?, see What's up (disambiguation).

Whassup? (also known as Wazzup) was a commercial campaign for Budweiser beer from 1999 to 2002.[1] The first spot aired during Monday Night Football on December 20, 1999. The ad campaign ran in much of the world and became a pop culture catchphrase, comically slurring "what's up?".

  1. ^ Klochko, C. A. (April 30, 2018). "Grammatical Aspect Of An Effective Advertising Text". European Proceedings of Social and Behavioural Sciences. 39: 454–460. doi:10.15405/epsbs.2018.04.02.64.