"What Time Is Love?" | ||||
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![]() Pure Trance Original (004T) cover | ||||
Single by the KLF | ||||
Released | July 1988 | |||
Genre | Trance | |||
Length |
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Label | KLF Communications | |||
Songwriter(s) | ||||
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Drummond and Cauty singles chronology | ||||
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Alternative covers | ||||
![]() Live at Trancentral cover |
"What Time Is Love?" is a song released, in different mixes, as a series of singles by the British electronic music band the KLF. It featured prominently and repeatedly in their output from 1988 to 1992 and, under the moniker of 2K, in 1997. In its original form, the track was an instrumental electronic dance anthem; subsequent reworkings, with vocals and additional instrumentation, yielded the international hit singles "What Time Is Love? (Live at Trancentral)" (1990), and "America: What Time Is Love?" (1991), which respectively reached number five and number four on the UK Singles Chart, and introduced the KLF to a mainstream international audience.