Where's the beef?

The picture sleeve of a "Where's the Beef?" single, recorded by Coyote McCloud and Clara Peller, based on her advertisement catchphrase

"Where's the beef?" is a catchphrase in the United States and Canada, introduced as a slogan for the fast food chain Wendy's in 1984. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product.[1]

  1. ^ Keyes, Ralph (2009). I Love It When You Talk Retro: Hoochie Coochie, Double Whammy, Drop a Dime, and the Forgotten Origins of American Speech. Macmillan. pp. 7, 161. ISBN 978-0-312-34005-6. Retrieved November 8, 2010.