Whiskey Media

Whiskey Media
Company typeOnline, mass media
FoundedOctober 1, 2007
FounderShelby Bonnie
SuccessorWhalerock Industries
Headquarters,
United States
ProductsWebsites

Whiskey Media was an American online media company founded independently by CNET co-founder Shelby Bonnie in 2008.[1] It was the parent company of Tested, Screened, and Anime Vice, and the former parent company of Giant Bomb and Comic Vine.[2] Whiskey Media websites were wiki community based, while maintaining an editorial staff. The company's target demographic was focused primarily on males between 10 and 30.[1] The name "Whiskey Media" is a reference to a Kentucky distillery that was owned by the family of Shelby Bonnie before prohibition.[1] Whiskey Media operated in San Francisco, California, after previously being located in Sausalito. On March 15, 2012, Whiskey Media was acquired by Lloyd Braun and Gail Berman's BermanBraun along with Tested, Screened, and Anime Vice while Giant Bomb and Comic Vine were bought separately by CBS Interactive.[3]

  1. ^ a b c Hansell, Saul (2008-07-28). "Shelby Bonnie Takes Another Swig of Online Media". New York Times. Retrieved 2009-08-04.
  2. ^ "DEVELOPER PODCAST: Introduction To Whiskey". 2009-04-23.
  3. ^ Cite error: The named reference all_things_digital_whiskey_media_sale was invoked but never defined (see the help page).