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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.[1][2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White-label products are sold by retailers with their own trademark but the products themselves are manufactured by a third party.[3]
- ^ "White Label Product". Investopedia. Retrieved August 13, 2015.
- ^ Drew Gainor (June 3, 2014). "Why A White Label Solution Is Easier Than Building Your Own". Forbes. Retrieved August 13, 2015.
- ^ "White Label Product".