"White Fashion" | |
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Atlanta episode | |
Episode no. | Season 3 Episode 6 |
Directed by | Ibra Ake |
Written by | Ibra Ake |
Cinematography by | Stephen Murphy |
Editing by | Issac Hagy |
Production code | XAA03006 |
Original air date | April 21, 2022 |
Running time | 32 minutes |
"White Fashion" is the sixth episode of the third season of the American comedy-drama television series Atlanta. It is the 27th overall episode of the series and was written and directed by supervising producer Ibra Ake. It was first broadcast on FX in the United States on April 21, 2022.
The series is set in Atlanta and follows Earnest "Earn" Marks, as he tries to redeem himself in the eyes of his ex-girlfriend Van, who is also the mother of his daughter Lottie; as well as his parents and his cousin Alfred, who raps under the stage name "Paper Boi"; and Darius, Alfred's eccentric right-hand man. For the season, the characters find themselves in Europe in the middle of a concert tour. In the episode, Alfred is approached by a fashion house to help in a race-related PR nightmare but finds himself disappointed by the real intentions of the company. Meanwhile, Darius takes the company's head of hospitality to a restaurant while Earn reconnects with Van.
According to Nielsen Media Research, the episode was seen by an estimated 0.203 million household viewers and gained a 0.1 ratings share among adults aged 18–49. The episode received critical acclaim, with critics praising the writing, directing, performances and subject matter.