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The White Parties, also nicknamed Freak-Offs and Diddy Parties, were a series of parties given by the entertainer and businessman Sean Combs, also known as Diddy, P. Diddy and Puff Daddy, between 1998 and 2009. The parties were often held at Combs's house in East Hampton, New York. The 2006 party was held in Saint Tropez in the south of France and the last party in Beverly Hills in California. The White Parties typically began during the day and lasted until the early hours of the next day.[1] The parties were often sponsored by prominent brands who gave away merchandise and were attended by numerous celebrities including Justin Bieber, Jennifer Lopez, Mariah Carey, and Paris Hilton. Beyoncé and Jay-Z even released new music at these parties.[1][2]
The choice of the color white as part of a strictly enforced dress code was intended by Combs to strip away people's image and put them on the same level and create "a certain pristine simplicity" according to the New York Times. Combs has also once stated that the parties where a method of him to break down generational and racial barriers among people were described by the BBC as bringing together "East Hampton's old-money elite and the rising stars of hip hop".[1][3][2]
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