White chocolate

White chocolate
White chocolate bars broken along segments, on foil
White chocolate tablet
TypeChocolate
Place of originSwitzerland
Created byNestlé
Invented1936
Main ingredientsCocoa butter, sugar, milk solids
Ingredients generally usedVanilla

White chocolate is a form of chocolate made of cocoa butter, sugar and milk. Unlike milk and dark chocolate, it does not contain cocoa solids, which darken the chocolate. White chocolate has an ivory color, and can smell of biscuit, vanilla or caramel, although it can also easily pick up smells from the environment and become rancid with its relatively short shelf life. Like milk and dark chocolate, white chocolate is used to make chocolate bars and as a coating in confectionery.

Of the three main types of chocolate, white chocolate is the newest. It was first commercially sold by Swiss company Nestlé in 1936 and manufactured and nationally distributed in the United States in 1984. Whether white chocolate can be considered "chocolate" has been controversial among consumers. During the 21st century, manufacturers began producing more premium white chocolate, and in the United Kingdom the traditionally children's product was marketed to adults for the first time. c. 2005, a variant called blond chocolate was invented, produced by slowly cooking white chocolate across multiple days.

White chocolate is made in a five-step process. First, the ingredients are mixed together to form a paste. Next, the paste is refined, reducing particle size to a powder. It is then agitated for several hours in a process known as conching, after which the product is further processed to ensure the product sold is standardized. Finally, the chocolate is tempered by heating, cooling and reheating the mass, improving the product's appearance, stability and snap.

In 2022, white chocolate made up 10% of the chocolate market. As of 2024, sales are projected to grow by around 5% annually for the next few years, driven by an increase in consumption of premium white chocolate, particularly in Europe.