White hat bias (WHB) is a purported "bias leading to the distortion of information in the service of what may be perceived to be righteous ends", which consist of both cherry picking the evidence and publication bias.[1] Public health researchers David Allison and Mark Cope first discussed this bias in a 2010 paper and explained the motivation behind it in terms of "righteous zeal, indignation toward certain aspects of industry", and other factors.[1]
The term white hat refers idiomatically to an ethically good person, in this case one who has a righteous goal.