Type of site | Social networking |
|---|---|
| Available in | English |
| Owner | Pelago, Inc. |
| URL | whrrl.com |
| Launched | October 2007 |
| Current status | Shutdown |
Whrrl was a social location-based service developed by the Seattle-based company Pelago, Inc.[1] Whrrl had a recommendation engine that uses algorithms and users' votes to surface relevant recommendations.[2]
On June 30, 2010, Whrrl launched its Society Rewards Program, designed to close the gap between a brand's online social media and real-world presence with its first partner, Murphy USA Oil.[3]
Groupon announced that it had purchased Whrrl on April 18, 2011.[4] As Whrrl dissipates, it is being speculated that Groupon will leverage location based social networking or "check-ins" on their popular group coupon site.