Why didn't you invest in Eastern Poland?

An image which features on the left-hand side a photo of a young boy with a serious look on his face. On the right-hand side of the image is text which reads: What will you say when your child asks: Why didn't you invest in Eastern Poland?
One of three themed advertisements used in the Why didn't you invest in Eastern Poland? campaign. This advertisement used the image of a child, whilst the other two featured a father-in-law and a psychotherapist.[1]

Why didn't you invest in Eastern Poland? (Polish: Dlaczego nie zainwestowałeś w Polsce Wschodniej?) was an advertising campaign conducted by the Polish Information and Foreign Investment Agency (PAIiIZ), and supported by the European Regional Development Fund, to raise the domestic and international profile of Eastern Poland, with the aim of increasing economic investment in the region.

  1. ^ Cite error: The named reference rzeczpospolita was invoked but never defined (see the help page).