Whyte Bikes

Whyte Bikes
FormerlyATB Sales
Company typePrivate
IndustryBicycle
Founded1999; 25 years ago (1999)
Headquarters,
ProductsBicycle and Related Components
Websitewhytebikes.com

Whyte is a British bicycle company established in 1987 as ATB Sales, the brand was established in 1999 by Jon Whyte. The bicycles are manufactured for Whyte in Taiwan. and then distributed to shops in the UK and Europe and the rest of the world.[1] Whyte's first bike back in 1999 was a full suspension machine and had a girder fork with twin wishbones, with a main frame made of two halves welded down the middle, and used Fox shocks for both fork and swingarm. The prototype's appearance was likened to Preston the robot dog of Wallace and Gromit fame, which later gave the production bike its name, the PRST-1.

  1. ^ "Interview: Whyte's Ian Alexander talks geometry, 29ers and the future of mountain bikes". Bike Magic. Retrieved 10 December 2013.