Wicked Weasel

Wicked Weasel Pty. Ltd.
Company typeProprietary Company
IndustryRetail
FoundedByron Bay, Australia
(1994)
FounderPeter T. Gifford
Headquarters
Mullumbimby
,
Australia
Number of locations
2
(2014)
Area served
Worldwide
ProductsAccessories, Bikinis, Lingerie, Swimwear and Underwear
Number of employees
45–50
(2011)
Websitewickedweasel.com
A woman wearing a Wicked Weasel bikini

Wicked Weasel Pty. Ltd. is an Australian[1] manufacturer of swimwear and lingerie for women.[2] It is especially known for its microkinis. The company was founded in 1994 by Peter Gifford, formerly the bass player for Midnight Oil,[3] and named after his girlfriend's nickname. Initially, the company's products were trial-marketed to Melbourne area strippers.

The first Wicked Weasel retail store was opened in Cairns in 1995, but it moved to Byron Bay the following year, where the company headquarters had remained until moving to Mullumbimby in 2020. Additional stores at Bondi and in Melbourne have been opened a number of times with inconsistent success. Wicked Weasel launched www.wickedweasel.com in mid-1999, making it the first Australian swimwear maker to sell online.[4] By 2003, it was the largest Australian retailer of clothing via the internet. As of 2007, the website received over 100,000 unique visitors per day. Wicked Weasel had 45–50 employees as of 2011.[5]

As part of a contest, Wicked Weasel also publishes online pictures of women who wear their products.

Wicked Weasel products are no longer produced in Australia. The company ceased Australian manufacturing after the relocation to Mullumbimby in 2020 and switched to shipping from the US sometime in 2022[6]

  1. ^ McCullagh, Declan (8 December 2006). "Police blotter: Fired over 'Wicked Weasel' photo". Police blotter (story series). CNET News. Retrieved 19 June 2017.
  2. ^ "about wicked weasel". Wicked Weasel (Pty. Ltd.). Retrieved 2 April 2014.
  3. ^ Huntington, Patty. "The Wicked Oil: Victoria's new extreme bikini secret". Fully Chic (blog). Australia: news.com.au. Archived from the original on 25 December 2007. Retrieved 19 June 2017.
  4. ^ "In ways of web, those who bare, win". The Australian. Australasian Business Intelligence. Archived from the original on 1 March 2016. Retrieved 19 June 2017.
  5. ^ McDougall, Bruce (7 December 2011). "Midnight Oil bassist Peter Gifford pouring Oil on troubled Labor". The Daily Telegraph. Sydney. Retrieved 19 June 2017.
  6. ^ "Album — Postimages". postimg.cc. Retrieved 8 September 2022.