Wiggle Ltd

WiggleCRC Group
Company typePrivate
IndustryOnline sports retail
DefunctMarch 2024
Headquarters,
England
Area served
Worldwide
Key people
Huw Crwys-Williams (CEO)
ProductsTriathlon equipment. Bicycles, components and accessories. Running shoes and apparel. Swimming products. Outdoor and casual sports apparel. Tools etc.
Revenue£400+ Million (WiggleCRC Group)
OwnerSIGNA Sports United (NYSE: SSU)
Number of employees
c.900 (WiggleCRC Group)

Wiggle is an online brand of the Frasers Group, having been bought after WiggleCRC went into administration with losses of £97 million.[1]

Previously Wiggle was part of the WiggleCRC group, which included Chain Reaction Cycles, however only the brands were transferred to the new owners.[2]

  1. ^ Tom Davidson (7 March 2024). "What the story of Evans Cycles can tell us about the future of Wiggle". Cycling Weekly. cyclingweekly.com. Retrieved 20 April 2024.
  2. ^ Will Jones (21 February 2024). "'Once the warehouse is clear, it's game over' – WiggleCRC lays off almost entire workforce". Cyclingnews.com. Cyclingnews.com. Retrieved 20 April 2024.