Wikipedia:Advocacy ducks

If it looks like a duck, walks like a duck, and quacks like a duck...is it a duck? (Are these ducks or geese?)
Undue weight is a common sign of advocacy ducks at work.
Do not mistake a nesting coot for a nesting advocacy duck, although both may show POV and OWN behavior
Advocacy ducks may show signs of puffery
If it's raining ducks, know when to get out of the rain.

This essay is about advocacy ducks and was created to help editors identify and properly respond to aggressive or overzealous editors who advocate for certain causes, and display certain behavioral characteristics that disrupt productive editing. The duck metaphor is a good analogy because not all disruption is hatched from a paid or unpaid advocacy. Paid advocacies or conflicts of interest are subject to the policies set forth for paid editing as well as Wikipedia's Terms of Use. There are associated behaviors that are recognizable so if it acts, looks and sounds like an advocacy duck, it could be one; therefore, editors need to know how best to respond.

It is easy to spot disruptive editing, but somewhat difficult to ascertain whether it was caused by advocacy (paid or unpaid) or a new editor with a strong opinion who is simply not yet familiar with Wikipedia's policies and guidelines. There are basic procedures that editors should follow when seeking dispute resolution (DR) for disruptive editing, beginning with polite discussion on the article's talk page (TP). If discussions fail to resolve a content dispute it may prove beneficial to request a third opinion or seek a wider range of input to achieve community consensus by initiating a request for comments (RfC). If disruption continues after a consensus has been reached and it escalates into disruptive behavior, it may be necessary to file a case at the dispute resolution noticeboard (DRN). If after all of the earliest attempts at DR have failed and the disruptive conduct continues, it is probably time to invite an uninvolved administrator to review the disruption or you can open a case at the administrator's noticeboard/incidents (ANI) where administrators provide input and will take necessary action to stop the disruption, especially if the article is subject to discretionary sanctions. Incidents involving disruptive behavior are usually resolved at ANI, and rarely elevate to Wikipedia:Arbitration which is a long arduous process at the highest level of conduct DR.

Certain articles in Wikipedia are more likely than others to attract disruptive advocates which can leave editors with the impression that one or more advocates have assumed ownership control of an article. Such behavior may also be associated with and reinforced by tag team behavior as a way to avoid 3RRV or gain advantage over community consensus. The best advice when first encountering a perceived advocacy is to assume good faith because things aren't always what they seem. Unwarranted accusations are considered a personal attack and may result in a block in much the same way as it does for edit warring. However, if the disruption prevents article improvement, you will need to collect evidence to establish whether your suspicions are correct, and if they are, to make your case.