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Facebookization in the context of Wikipedia, is a common belief that something is bad for Wikipedia, because said something would resemble what Facebook (FB) does. There are many FB elements that scare Wikipedians because they are opposite to core values of Wikipedia, these include but are not limited to:
- Highlighting (artificial) social status
- Creating a filter bubble
- Influencing your decision making
- Monetizing collected data about you as a consumer, with limited awareness by the user
- Monetizing your labor (reviews, editing places)
- Forcing you, by way of social pressure, to engage with the website
Added to that is a Wikipedia policy that emphasizes that Wikipedia is not a social network, often quoted as WP:NOTFACEBOOK. This policy clarifies that the purpose of Wikipedia is not to run a social network website, but to write an encyclopedia.