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How to Nominate Somebody for RfA
There have been some pretty weak nominations for adminship and there have been some pretty strong ones as well. The weak nominations have the potential of killing an otherwise solid candidate while a strong nomination can help a weaker candidate pass!
Running for adminship is like applying for a job and your nominator is your head-hunter. A good headhunter will represent you and portray you in the best possible light. It is the head-hunter's job to ensure that you are ready for the job to which you are applying and to market you to the client (the people who vote.) Often, the nom is the first impression that the group has of a potential nom. Thus, it is imperative to do it right.
While there is no single correct way to present a candidate, this method has been shown to be effective.