 | This page documents an English Wikipedia content guideline. Editors should generally follow it, though exceptions may apply. Substantive edits to this page should reflect consensus. When in doubt, discuss first on this guideline's talk page. |
 | This page in a nutshell: When using images of logos, care must be taken about copyright, trademark and editorial concerns. |
Many images of logos are used on Wikipedia and long standing consensus is that it is acceptable for Wikipedia to use logos belonging to others for encyclopedic purposes. There are three main concerns with logo use. First, they are usually non-free images, and so their use must conform to the guidelines for non-free content and, specifically, the non-free content criteria. Second, logos are often registered trademarks and so their use is restricted independently of copyright concerns. Third, there are editorial issues about adhering to a neutral point of view and selecting an appropriate logo and representation.
The encyclopedic rationale for including a logo is similar to the rationale for including portraits of a famous actor: most users feel that portraits provide valuable information about the person that is difficult to describe solely with text. Logos should be regarded as portraits for a given entity. Unlike people, however, where it is often possible to take a free photograph of that person, logos are typically protected by copyright and trademark law and so cannot be replaced by a completely free alternative.