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This is a proposed Wikipedia guideline for dealing with issues of labeling people and organizations in Wikipedia articles. It doesn't address the use of proper names for individuals. For the guideline on referring to individuals by name, see Wikipedia:Manual of Style/Biographies. For Wikipedia's active guideline on identity-related matters, see Wikipedia:Manual of Style#Identity. For the general guideline on naming conventions for biographical articles, see Wikipedia:Naming conventions (people).
Labeling in a manner which is neither offensive nor contrary to the wishes of those about whom we are writing articles is not only good etiquette, but also helps to reduce editorial conflicts about which specific labels should be used in a given article.