 | This is an essay on notability. It contains the advice or opinions of one or more Wikipedia contributors. This page is not an encyclopedia article, nor is it one of Wikipedia's policies or guidelines, as it has not been thoroughly vetted by the community. Some essays represent widespread norms; others only represent minority viewpoints. |
 | This page in a nutshell: Breweries are organisations and beer is their product; as such, the main guidance for notability for breweries can be found at WP:Company, while main guidance for individual beer brands can be found at WP:Product. Editors are encouraged to write about breweries initially as sections in parent articles, such as regional articles on breweries, or articles on the settlement in which the brewery is located. Stub articles are not to be encouraged. A brewery defines itself as notable by the ability of an editor to write a full, meaningful and appropriately sourced article. |
A brewery or beer brand is generally considered notable if it has been the subject of significant coverage in reliable, independent secondary sources.
- Trivial or incidental coverage of a brewery or beer brand by secondary sources is not sufficient to establish notability.
- Advertising, press releases and the brewery's own websites are NOT to be used to establish notability.
- All content must be verifiable.
Notable means "worthy of being noted" or "attracting notice." It is not synonymous with "fame" or "coverage" - that a beer brand exists, is available in the local supermarket, and is heavily advertised doesn't in itself mean it is notable. Please consider notable and demonstrable effects on culture, society, economies, or history. Large breweries are likely to have more readily available verifiable information from reliable sources that provide evidence of notability; however, smaller breweries can be notable, just as individual beer brands can be notable, and consistent standards should be applied to ensure that advertising budgets are not creating a bias favoring larger breweries and best selling brands.