 | This is an essay. It contains the advice or opinions of one or more Wikipedia contributors. This page is not an encyclopedia article, nor is it one of Wikipedia's policies or guidelines, as it has not been thoroughly vetted by the community. Some essays represent widespread norms; others only represent minority viewpoints. |
This is intended as guidance for Public Relations people in terms of contributing to Wikipedia. Currently, this is not policy or even a guideline: it is a suggestion from one Wikipedian, User:Jmabel (Joe Mabel).
In the March 2006 issue of PR Tactics (the member newspaper of the Public Relations Society of America) is a piece by Brian Wasson, The wide world of Wikipedia, and why PR practitioners should take note . I felt that he was right on quite a few points, wrong on a few others, and after he published I had some back and forth with him. He was agreeable to my reworking some of his ideas and posting them on Wikipedia as useful guidance for PR people. (In particular, he agreed with me that he had probably over-encouraged people to use external links in Wikipedia to "drive traffic" to their sites: Wikipedia generally considers this linkspamming.) The following should, however, be understood as my position, not Brian's.