Wikipedia:Raising awareness

The purpose of this sign is to raise your awareness of McDonald’s

Wikipedia is an encyclopedia. People often seem to forget that.

Sometimes, when a new user creates a page or a user name that promotes something, they reply that they actually aren’t promoting anything but rather they are simply raising awareness. There is no difference between the two. They are literally the exact same thing.

Promotion, in the advertising sense, is disseminating information about something in order that the public be more aware of it. Your motivations for doing so are not relevant (although you are required to disclose if you are being paid to edit Wikipedia). How great the product, person, or cause is is not relevant. It’s all the same as far as Wikipedia is concerned, and it is not acceptable in an encyclopedia.