The YouTube Awards was a promotion run by the website YouTube to recognize the best user-generated videos of the year. The awards were presented twice, in 2007 and 2008, with winners being voted for by the site's users from shortlists compiled by YouTube staff. YouTube was launched on February 14, 2005, and quickly began to grow – by July 2006, traffic to the site had increased by 297 percent. As a result of this success, in March 2007, YouTube launched their own awards promotion to honor some of the site's best videos. Seven shortlists were compiled, with ten videos per shortlist. Singer Damian Kulash (pictured), whose band OK Go won in the Most Creative category for their music video Here It Goes Again, described receiving a YouTube Award as a "surreal honor". The YouTube Awards returned the following year, to commemorate the best videos of 2007. This year, the number of categories was expanded from seven to twelve, while the number of videos per shortlist was reduced from ten to six. (Full list...)