The Super Bowl Most Valuable Player Award is presented annually to the most valuable player (MVP) of the Super Bowl, the National Football League's (NFL) championship game. The winner is chosen by a fan vote during the game and by a panel of 16 American football writers and broadcasters who vote after the game. Since the first Super Bowl was held in 1967, the MVP award has been given to 41 players. From 1967 to 1989, the Super Bowl MVP was presented by SPORT magazine. Since 1990, the award has been presented by the NFL. At Super Bowl XXV, the league first awarded the Pete Rozelle Trophy, named after the former NFL commissioner, to the Super Bowl MVP. Joe Montana (pictured) is the only player to have won three Super Bowl MVP awards; four others—Bart Starr, Terry Bradshaw, Tom Brady and Eli Manning—have won the honor twice. The MVP has come from the winning team every year except 1971, when Dallas Cowboys linebacker Chuck Howley won the award despite the Cowboys' loss in Super Bowl V to the Baltimore Colts. (Full list...)