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The objectives for establishing a guideline and a list of reliable sources for WP:WikiProject Dogs are to:
- identify reliable sources as opposed to unreliable or questionable sources - including but not limited to - clickbait and promotional sites, puppymills, and scam sites;
- establish minimum standards and provide clarity when defining a purebred dog breed as opposed to a dog type or a non-notable, unverifiable dog crossbreed;
- identify the recognized, reputable dog registries and kennel clubs which are working to develop or preserve a particular dog breed, as opposed to the for-profit, questionable registries or promotional dog breeder, puppy mill, or clickbait websites;
- identify questionable "designer" dog breeds and "rare" dog breeds being included as standalone articles on Wikipedia in order to legitimize and promote these for commercial gain.
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