Traffic growth in US second only to baseball
Additional data on Wikipedia's growing traffic was reported last week, as it showed the second-largest percentage gain among all internet sites for the month of April.
In a report from comScore Media Metrix, the Wikipedia sites showed a 40.9% growth in the number of unique visitors from March to April (5,413,000 to 7,626,000). In percentage terms, this placed behind only Major League Baseball's site at mlb.com, whose traffic increase can be explained by the opening of the baseball season.
The comScore data focuses only on internet activity for the United States. Based on comScore's figure of 164 million internet users, this means that 4.65% of all people in the US who used the internet in April visited Wikipedia (or 2.58% of the total US population, using the latest estimates).