Company type | private |
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Founded | 2006 |
Headquarters | Hoedspruit, , South Africa |
Area served | Worldwide |
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WildEarth (founded in 2006 by Emily Wallington and Graham Wallington) is a British-South African broadcasting and conservation company primarily based at Djuma Game Reserve,[1] part of the Sabi Sand Game Reserve in South Africa, who focus on connecting people with African Wildlife. The company is best known for its live drives (formerly known as SafariLive during WildEarth's partnership with National Geographic from 2017 to 2019), which take place twice a day in Sabi Sands and Pridelands. Former locations included Tswalu Kalahari, Karongwe Private Game Reserve, Phinda, Ngala and Arathusa.
The company has been featured on news broadcasts such as CNN,[2] The Washington Post,[3] NBC News,[4] Yahoo![5] and BBC News[6] due to the popularity and viewship of the live drives increasing during the COVID-19 pandemic, which has restricted international travel to and from Africa.
From 2020 to 2021, WildEarth collaborated with guiding companies such as AndBeyond,[7] who broadcast the drives from both Ngala[8] and Phinda[9] Reserves (starting from April 2020),[10] Eco Training,[11] who broadcast the drives from Karongwe[12] between April 2019 to May 2019 (these drives were prematurely ended, however, due to a hunting incident that took place at Karongwe in 2013)[13] and Ecotraining Pridelands Reserve, and sometimes in the Maasai Mara in Kenya when legalities and finances permit. Previous locations were Tswalu Game Reserve[14] in the Kalahari, Karongwe Private Game Reserve and Arathusa. The first hour of the live drives were once broadcast by the South African Broadcasting Corporation,[15] and the full drives have been broadcast in China by China Global Television Network from 15 August-15 September 2020.
On 25 August 2020, WildEarth have launched a TV channel dedicated to their live safari drives. The channel is currently only available in South Africa on DStv. WildEarth have also produced several shows for Nat Geo Wild from 2017 to 2019, including Predator Bloodlines and The Hyena Whisperer.
In 2021, the brand launched as an online channel through Xumo in the United States.[16] Later on in the year, WildEarth launched an app on which people can watch the drives. The app has been made available on most mobile devices and smart TVs.
In 2022, the brand was made available on FAST channel's Plex platforms and RAD NFTV.[17]