Winterval

"Poster with the headline 'Christmas in Birmingham', then a picture of a mother and children, looking at toys, with the words 'Come for the shopping, stay for the day'. Below that, in smaller type, the Birmingham City Council and Winterval 1998 logos."
1998 'Christmas in Birmingham' poster, with the Winterval logo in smaller type than the word 'Christmas'

Winterval was a season of public events in Birmingham, England, organised by Birmingham City Council in each of two consecutive winters: first from 20 November to 31 December 1997,[1] and then again from mid-October 1998 to mid-January 1999. The intention was to encourage people into the newly rejuvenated city centre,[2] with secular and religious events marking religious and other occasions, including Christmas, during the relevant period. The name "Winterval" has since become used in the UK as shorthand for what are misrepresented as attempts to "rebrand" Christmas so as not to exclude non-Christians.[3]

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