Wirecutter (website)

Wirecutter
Type of site
Product reviews
FoundedSeptember 2011
OwnerThe New York Times Company
Founder(s)Brian Lam
EditorBen Frumin (as of 2020)[1]
URLwww.nytimes.com/wirecutter
Commercialyes

Wirecutter (formerly known as The Wirecutter) is a product review website owned by The New York Times Company. It was founded by Brian Lam in 2011 and purchased by The New York Times Company in 2016 for about $30 million.[2][3][4][5]

  1. ^ "Wirecutter Masthead". Wirecutter: Reviews for the Real World. Retrieved 2020-02-25.
  2. ^ "Why the New York Times Is Buying This Gadget Review Site". Fortune. October 24, 2016. Retrieved 2017-11-05.
  3. ^ "Why The New York Times is buying The Wirecutter for $30 million". Poynter. 24 October 2016. Retrieved 2017-11-05.
  4. ^ Kludt, Tom. "New York Times buying The Wirecutter, and a new revenue stream". CNNMoney. Retrieved 2017-11-05.
  5. ^ "The New York Times, Searching for Digital Revenue, Acquires E-Commerce Shop The Wirecutter". Recode. Retrieved 2017-11-05.