Woobi

Woobi
FormerlyTokenAds
Company typeFor-profit
Industry
  • Marketing
  • Advertising
  • Public Relations
Founded2009 (2009)
Founders
  • Chaya Soggot (CEO & Co-Founder)
  • Ben Naftali (Co-Founder & Product Lead)
DefunctMay 2020 (2020-05)
Headquarters,

Woobi, formally known as TokenAds, was a digital marketing company based in Tel Aviv, Israel. It provided in-game advertising services for online games, including supply-side platforms and real-time bidding. The company's technology monetized non-paying users through value-exchange advertising, integrated into gameplay.