WotWentWrong was a website and free online application that allowed users to request feedback from dates and partners who did not want to pursue a relationship further but did not explain why. It was created in January 2012 by Audrey Melnik, an Australian IT consultant and businesswoman. Melnik calls the application "a breakup app for couples who never really broke up."[1] The website earned revenue from contextual advertisements that appear at the bottom of dating and feedback reports. Two weeks after its launch, the site had received 28,000 unique visitors.[2]
- ^ "Singles Dating Website Lets You Ask Why He or She Never Called Back". ABC News. 2012-02-16. Retrieved 2013-12-20.
- ^ "Love gone wrong? Go digital to get over an ex - Technology & science - Tech and gadgets". NBC News. 2012-02-06. Retrieved 2013-12-20.[dead link]