Xandr

Xandr, Inc.
FormerlyAT&T Advertising and Analytics (2018)
Company typeSubsidiary
Industry
Predecessors
  • AT&T AdWorks
  • Turner Advertising
FoundedSeptember 25, 2018; 6 years ago (2018-09-25)
Headquarters
New York City, New York
,
U.S.
Area served
Worldwide
Key people
Mike Welch (EVP & GM)
Ben John (CTO)[1]
ProductsCommunity
Xandr Invest
Xandr Monetize
Revenue$2,022 million (2019)[2]
ParentAT&T (2018-2022)
Microsoft (2022-present)
Divisions
  • Xandr Media
  • Xandr Data
Subsidiaries
Websitewww.xandr.com

Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising.[3]

In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price.[4] The acquisition was completed in June 2022.

  1. ^ "Xandr Leadership Team". xandr.com. Archived from the original on May 20, 2019. Retrieved May 18, 2021.
  2. ^ "2019 AT&T EARNINGS Xandr Segment" (PDF). AT&T. p. 25. Archived (PDF) from the original on September 30, 2021. Retrieved October 27, 2021.
  3. ^ Lafayette, Jon (February 11, 2019). "AT&T Putting All Programmatic Digital Ad Spending with Xandr". Broadcasting Cable. Archived from the original on June 14, 2020. Retrieved May 21, 2019.
  4. ^ Foley, Mary Jo (December 21, 2021). "Microsoft to buy Xandr ad marketplace from AT&T". ZDNet. Retrieved December 21, 2021.