 | |
| Company type | Social Networking & E-commerce |
|---|---|
| Founded | June 2013 |
| Founder | Miranda Qu Fang & Charlwin Mao Wenchao |
| Headquarters | Shanghai, China |
| Products | REDnote (Xiaohongshu) |
| Owner | Xingyin Information Technology (Shanghai) Co Ltd |
| Website | www |
| Xiaohongshu | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Simplified Chinese | 小红书 | ||||||||||
| Traditional Chinese | 小紅書 | ||||||||||
| Literal meaning | little red book | ||||||||||
| |||||||||||
Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'little red book'; also known as RED,[1][2] REDnote,[3] or more commonly known as xhs[4][5]) is a social media and e-commerce platform. In the Xiaohongshu community, information is presented in a Pinterest-style layout, but combined with video and live streaming features, and users can also share product reviews and text descriptions of travel destinations.[6] It has been described as China's answer to Instagram,[7] and simply as Chinese Instagram.[8][9]
70% of the platform users are reportedly born after 1990,[10][11][12] and nearly 70% of them are female.[10] The app allows users and influencers to post, discover and share product reviews, most frequently related to beauty and health.[13] Xiaohongshu has its own influencer company called "pú gōng yīng", which gives influencers the opportunity for paid sponsorships.[14]
Users can blog on Xiaohongshu, covering various subjects such as beauty, fashion, food, travel, entertainment, fitness, parenting and more. The social feature of Xiaohongshu is to discover new brands.[15] The platform also includes an in-app shopping interface for users to browse, search, and purchase products.[16]
Xiaohongshu's headquarters are in Huangpu District, Shanghai.[17]
- ^ Wan, Alex (May 16, 2022). "What Is RED (Xiaohongshu) And How Can It Unlock A New Revenue Stream?". Forbes. Retrieved 29 April 2024.
- ^ "RED (Xiaohongshu) – the most powerful Chinese app you cannot ignore". China–Britain Business Council. 6 June 2023. Retrieved 29 April 2024.
- ^ "REDnote—小红书国际版 - Apps on Google Play". Google Play Store. Retrieved 20 September 2024.
- ^ "Chinese Little Red Book | XHS Marketing Strategies | Comms8". Comms8 - Cross-Border Marketing Agency. Retrieved 2024-10-04.
- ^ Gao, Coco (2024-08-27). "XiaoHongShu (RED): China's Rising Social Platform – Impact, User Demographics and Marketing Solutions". The Egg. Retrieved 2024-10-04.
- ^ "Ecommerce Solutions & Platform Setup in China | Hongda Service". www.hongdaservice.com. Retrieved 2024-11-07.
- ^ "China's answer to Instagram is sorry for over-filtered images". South China Morning Post. 2021-10-18. Archived from the original on 2022-01-03. Retrieved 2022-01-20.
- ^ Tang, Shiyi (2022-03-03). "How to Grow Your Business in Xiaohongshu - GPI Translations Blog". Globalization Partners International. Retrieved 2023-07-07.
- ^ Perik, Nina (2022-09-13). "Little Red Book Marketing — How to Advertise on the "Chinese Instagram"?". MAF. Retrieved 2023-07-07.
- ^ a b 益普索 x 小红书 | 2020小红书年中美妆洞察报告 (PDF) (in Simplified Chinese). Ipsos (益普索). 2020. Archived (PDF) from the original on 2022-01-20. Retrieved 2022-01-20.
- ^ Wei, Daniela; Banjo, Shelly (24 April 2019). "The Future of Shopping Is Already Happening in China: China's Gen Z Skips the Stores and Shops on Social Media". Bloomberg. Archived from the original on 8 May 2019. Retrieved 11 May 2019.(subscription required)
- ^ "小红书_标记我的生活". www.xiaohongshu.com. Archived from the original on 2020-02-01. Retrieved 2020-01-17.
- ^ "Xiaohongshu (Little Red Book) is fostering e-commerce via word of mouth - WalktheChat". WalktheChat. 10 June 2018. Archived from the original on 26 October 2018. Retrieved 26 October 2018.
- ^ Shu, Xiao Hong. "小红书蒲公英". pgy.xiaohongshu.com. Retrieved 2024-08-23.
- ^ "2024 Little Red Book (Xiaohongshu) Marketing – A Complete Guide". WalkTheChat. 2024-05-12. Retrieved 2024-11-07.
- ^ "What is XiaoHongShu 小红书 and How to Use It". FirstCom Academy. Retrieved 2023-08-22.
- ^ "Home". Xiaohongshu. Retrieved 2022-04-22.
地址：上海市黄浦区马当路388号C座