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| Product type | Automobiles | ||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Owner | BYD Auto | ||||||||||||||||||||
| Country | China | ||||||||||||||||||||
| Introduced | 2023 | ||||||||||||||||||||
| Markets | China | ||||||||||||||||||||
| Website | yangwangauto.com | ||||||||||||||||||||
| Chinese name | |||||||||||||||||||||
| Simplified Chinese | 仰望 | ||||||||||||||||||||
| Traditional Chinese | 仰望 | ||||||||||||||||||||
| Literal meaning | look up; admire | ||||||||||||||||||||
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Yangwang Auto (Chinese: 仰望汽车; lit. 'looking up', ' admire') is a Chinese luxury electric car brand owned by BYD Auto and marketed by Shenzhen Yangwang Auto Sales Co., Ltd.[1][2] The brand was introduced in January 2023. In the Chinese market, Yangwang vehicles occupies the price range above CN¥1 million (approximately US$140,000), competing with European luxury brands.[3] As of 2024[update], Yangwang is positioned above two other BYD sub-brands, Denza and Fangchengbao.
Yangwang is the first brand to introduce BYD's proprietary individual wheel drive (IWD) technology platform called "e4" (易四方). The brand logo is the Chinese character for "lightning" or "electricity" in oracle bone script.[4]
- ^ Zhang, Phate (November 8, 2022). "BYD finalizes Chinese name for its premium car brand". CnEVPost.
- ^ "BYD Launches YangWang Luxury EV Brand, Shows 1,000+ Horsepower SUV And Supercar". InsideEVs. January 6, 2023.
- ^ "比亚迪仰望U8为什么敢卖到150万？因为你买到的不仅仅是一台车！" [Why does BYD dare to sell the U8 for 1.5 million? Because you are buying more than just a car!]. Sohu. 2023-01-06. Retrieved 2023-12-30.
- ^ Kang/CnEVPost, Lei (2022-12-08). "BYD Yangwang unveils its brand logo, inspired by ancient Chinese script". CnEVPost. Retrieved 2023-07-30.