 | This article needs additional citations for verification. (August 2012) |
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| Company type | Private |
|---|---|
| Industry | Personal care |
| Founded | 1770 |
| Founder | Samuel Cleaver (1770) William Yardley (1823)[citation needed] |
| Headquarters | London, UK |
| Products | Perfumery and Toiletries Fine fragrances Soapbars Body wash Talcum powder Oral care |
| Parent | Wipro Enterprises |
| Website | yardleylondon |
Yardley London Limited (usually referred to simply as Yardley or Yardleys) is a British Personal care products brand and one of the oldest firms in the world to specialise in cosmetics, fragrances and related Personal care products products. Established in 1770,[1][2][3][4] the company became a major producer of soap and perfumery by the beginning of the 20th century.
By 1910, the company had moved to London's upmarket Bond Street, and Yardley received its first Royal Warrant in 1921. Today, the company holds two Royal Warrants.[5]
Since 2009, Yardley has been owned by Wipro Enterprises, an Indian multinational conglomerate.[6]
- ^ Haig, Matt (2005). Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. Kogan Page Series. Kogan Page Publishers. p. 251. ISBN 9780749444334.
Yardley was founded in London in 1770 by William Yardley, a purveyor of swords, spurs and buckles for the aristocracy. He took over a lavender soap business from his son-in-law William Cleaver who had gambled away his inheritance.
- ^ Official Catalogue of the Industrial Department. International Exhibition on Industry and Art (1862). London. Google Books. Retrieved April 30, 2014.
- ^ "Yardley perfumes and colognes". Fragrantica. Retrieved April 30, 2014.
- ^ "About Us". Yardley London. Retrieved 9 April 2014.
- ^ Guthrie, Jonathan (November 16, 2006). "Transcript: Mike Jatania". Financial Times.
- ^ Raghu, Deepti Chaudhary and K. (2009-11-06). "Wipro buys some Yardley businesses for $45.5 million". Livemint. Retrieved 2020-05-02.