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| Yes Theory | ||||||||||
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| Website | yestheory | |||||||||
| YouTube information | ||||||||||
| Also known as | Project 30 Generation Y Not | |||||||||
| Channel | ||||||||||
| Years active | 2015–present | |||||||||
| Genres | ||||||||||
| Subscribers | 9.17 million[1] | |||||||||
| Total views | 1.13 billion[1] | |||||||||
| Network | Vertical Network | |||||||||
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Last updated: July 20, 2024 | ||||||||||
Yes Theory is a Canadian digital media brand built around a YouTube channel founded by Thomas Brag, Ammar Kandil, Matt Dahlia (formerly Matt Dajer), and Derin Emre. Originally founded as Generation Y Not, Yes Theory first gained national media attention in November 2015 with their message of inclusivity in the wake of terror attacks in Beirut and Paris.[2] They have been featured in a range of national and international media.[2][3][4][5][6]
Their content has been praised as experiencing foreign cultures in "a fresh and authentic way"[7] and "consistently radiating positivity and promote living life with an open mind, exactly what YouTube and the world needs."[8] The Yes Theory brand revolves around the group's mantra of "Seek Discomfort", a phrase also featured in the group's clothing brand, and through their second channel with 816,000 subscribers.
- ^ a b "About YesTheory". YouTube.
- ^ a b CBC News. (November 16, 2015). Terror attacks inspire a made-in-Montreal 'act of love'. CBC News.
- ^ Byrne, A. (February 5, 2019). Irish girl gets taken on last minute dream trip to Japan by YouTube stars. Irish Mirror.
- ^ Collier, Hatty. “Pranksters Blag Joyride in Bling Gold-Plated Ferrari Owned by World Champion Kickboxer Riyadh Al-Azzawi.” Evening Standard, November 14, 2016.
- ^ Barnes, B. (September 30, 2018). With a Murdoch in Charge, a Start-Up Leads the Way on Mobile Video. The New York Times. Retrieved July 23, 2019
- ^ Spangler, T. (September 20, 2018). Will Smith Shares YouTube Video of His First Bungee Jump, Leading Up to Grand Canyon Stunt. Variety.
- ^ Randall, D. (July 20, 2019). Why Everyone Should Watch “Yes Theory” On YouTube, Men's Variety
- ^ Kikaon, T. (Sep 2018). Yes Theory Is Changing the World and Here’s Why. Affinity.