"You'll own nothing and you'll be happy" (alternatively "You'll own nothing and be happy") is a phrase originating in a 2016 video by the World Economic Forum (WEF), summarising an essay written by Danish politician Ida Auken. The phrase has been used by critics who accuse the WEF of desiring restrictions on ownership of private property. The phrase has also been used by critics of the subscription business model, and software as a service.