Zaggora

Zaggora
IndustryRetail
Founded2011 (2011)
HeadquartersLondon, United Kingdom
Key people
Dessi Bell (Founder), Malcolm Bell (entrepreneur)(Founder)
ProductsClothing
Sportswear
Sports equipment
WebsiteZaggora.com

Zaggora is a British-based company specialising in women's activewear[1] and health foods [2][3][4] that is best known for their Hotpants[5] and Hotwear clothing line.[6][7] According to London’s Evening Standard, in 2013 the company was valued at over £100m.[8][9][10]

  1. ^ "ZaggoraHotPants Founder Malcolm Bell Says He Owes Success To His Wife". Huffington Post.
  2. ^ "Dessi Bell: I 'Googled up' my hotpants business Zaggora". The Telegraph. Archived from the original on 4 December 2012.
  3. ^ "Do weight-loss hot pants and anti-bounce bras really work?". The Times.
  4. ^ "18 Months in a Startup: Zaggora.com". Harvard Case Study.
  5. ^ "Do weight loss Zaggora 'hotpants' actually work to reduce fat?". The Telegraph. Archived from the original on 29 January 2013.
  6. ^ "In hot demand: The pants that help you lose weight". The Evening Standard.
  7. ^ "ZaggoraPants". ABC News.
  8. ^ "'Sweat and tweets made our sports clothing into £100m hot property'". The Evening Standard.
  9. ^ "Cost-effective tweets and posts make millions". Raconetur.
  10. ^ "Tried and tested: ZaggoraHotpants". Yahoo Style.