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| Type | Malt beverage |
|---|---|
| Manufacturer | Coors Brewing Company |
| Country of origin | United States |
| Introduced | 1993 (U.S.) 1996 (Japan) |
| Discontinued | October 2008 (U.S.) |
| Alcohol by volume | 4.7–5.4% |
| Proof (US) | 9.4°–10.8° |
| Colour | clear |
| Variants | Citrus, Tangerine, Pineapple |
| Related products | Smirnoff Ice malt beverage |
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Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume.[1] Its production in the United States ceased in October 2008, but it was still marketed in Japan[2] until 2021, when sales ended due to the impact of the COVID-19 pandemic[3] before returning in 2023.[4] On June 2, 2017, MillerCoors announced a limited release of Zima for the U.S. market. It was sold again in the U.S. in the summers of 2017 and 2018, but did not return in 2019.
- ^ Jeffrey, Don (20 May 1995). "Zima, VH1 Plan Labor Day Weekend Fest". Billboard. p. 101. Retrieved 13 February 2016.[permanent dead link]
- ^ "ZIMA". Gigazine. 2010-03-28. Archived from the original on 2019-08-21. Retrieved 2011-02-16.
- ^ Master Blaster. "Japan's Beloved Zima Discontinued After Sales Hurt by COVID-19." Sora News 24. 6 January 2022. Link Archived 2022-05-15 at the Wayback Machine
- ^ "プレミアム低アルコール飲料「ZIMA（ジーマ）」が１年ぶりに日本再上陸 ～2023年3月31日から全国で発売～". プレスリリース・ニュースリリース配信サービスのPR TIMES. 6 March 2023. Archived from the original on 23 April 2023. Retrieved 28 May 2023.