Ziv Carmon | |
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Born | |
Nationality | Israel & Poland |
Alma mater | University of California at Berkeley (Ph.D., 1993) |
Scientific career | |
Fields | Customer Insight, Judgment & Decision Making, Marketing |
Institutions | INSEAD |
Doctoral advisors | Daniel Kahneman Itamar Simonson. |
Ziv Carmon is the Dean of Research, Professor of Business Administration, and holder of The Alfred H. Heineken Chaired Professorship at INSEAD.[1][2] An expert in human judgment and decision-making, he is best known for his research on placebo effects of commercial actions and on the endowment effect,[3] and his presentations and teachings about Customer Insight.[4]