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| Product type | Nicotine pouches |
|---|---|
| Owner | Swedish Match |
| Country | United States |
| Introduced | 2014 |
| Markets |
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| Tagline | Find your ZYN |
| Website | www |
Zyn (stylized in all caps as "ZYN") is a brand of nicotine pouches. Zyn pouches are designed to be placed between the gums and lip, allowing nicotine to be absorbed into the bloodstream through the soft tissue. They are available in several variants with different nicotine strengths and flavours. While often compared to snus, nicotine pouches do not contain any tobacco, but remain addictive due to their nicotine content.[1]
The brand was created by Swedish Match, a subsidiary of Philip Morris International since 2022.[2] It is mainly distributed in the United States, where it represented over 70% of the nicotine pouch industry in 2023, but it is also available in Scandinavia, the UK and other countries, primarily in Europe.
- ^ WHO study group on tobacco product regulation. Report on the scientific basis of tobacco product regulation: ninth report of a WHO study group. World Health Organization. 2023-08-23. ISBN 978-92-4-007941-0.
- ^ Marie Mannes (2022-11-28). "Philip Morris to de-list Swedish Match after raising stake to 93%". Reuters.